SACS Tecnorib took center stage at the seminar “Design che Unisce – Impresa, Formazione, Visione”, held at the ADI Design Museum in Milan, in collaboration with MBCIRCLE and IED Milan.
The event highlighted how design serves as a driver of industrial growth, innovation, and the promotion of Made in Italy. Matteo Magni, President and CEO of SACS Tecnorib, shared the strategy that led the SACS Strider, REBEL, and Pirelli Speedboats brands to international success. Architect Christian Grande presented design as a cultural and competitive lever, while Nicola Antonelli, CMO of SACS Tecnorib, explained the strategic impact of design on the company. Giacomo Bertolazzi from IED discussed the role of education in shaping the designers of tomorrow.
During the event, the best theses by IED students on innovative maxi-rib design were awarded, reinforcing the connection between industry and education.
The event also involved SACS Tecnorib employees, who had the opportunity to admire the museum during a private tour.
October 20, 2025 – ADI Design Museum, Milano
